What It Is
Participating in and understanding user research is a team sport that requires a diverse team of stakeholders and front-line team members.
Why It's Important
- Teams make better decisions when all members can empathize with their customers and are immersed in user goals and pain points.
- Teams should work together to become the world’s foremost experts on every aspect of the problems their users encounter.
- Inclusive products and services are the results of inclusive project teams and partner collaborations.
How to Do It
Pull together a diverse team of people who are responsible for online services, and content and understand the customers that your team serves.
- Leadership: People that are ultimately accountable for digital products
- EDO, Website Managers, and Product Owners: Decision-makers responsible for digital products
- Vendors and Partners: People from outside the state who provide technology and content to the product
- Content Editors: People who are directly editing content within the platform
- Developers and Agency Website Coordinators: People who build and maintain the content platform and user interface
- Designers: People who research and create a user-centered strategy and design products
- Subject Matter Experts (SMEs): People that provide content but not enter it directly into the platform
- Front-line management: People that understand customer’s language, frustrations, roadblocks, goals, and skill levels
Plan a kick-off that will set your team up for success by defining success.
10 Tips for Working With Your User Researcher uk.gov User Research Blog
The Teams, They Are a-Changin', digital.gov