Build An Inclusive, User-Centered Team

What It Is

Participating in and understanding user research is a team sport that requires a diverse team of stakeholders and front-line team members.

Teams make better decisions when all members can empathize with their customers and are immersed in user goals and pain points.
Teams should work together to become the world’s foremost experts on every aspect of the problems their users encounter.
Inclusive products and services are the results of inclusive project teams and partner collaborations.

Pull together a diverse team of people who are responsible for online services, and content and understand the customers that your team serves.

Leadership: People that are ultimately accountable for digital products
EDO, Website Managers, and Product Owners: Decision-makers responsible for digital products
Vendors and Partners: People from outside the state who provide technology and content to the product
Content Editors: People who are directly editing content within the platform
Developers and Agency Website Coordinators: People who build and maintain the content platform and user interface
Designers: People who research and create a user-centered strategy and design products
Subject Matter Experts (SMEs): People that provide content but not enter it directly into the platform
Front-line management: People that understand customer’s language, frustrations, roadblocks, goals, and skill levels

Plan a kick-off that will set your team up for success by defining success.